To reduce sampling error, minimize the chance for bias to occur during sampling

Although ads can be tested prior to production, most advertising agencies perform little pretesting because pretests:

A) tend to be unreliable B) are too expensive C) are not requested very often by clients D) have to be matched with posttests to be effective

The formula for current ratio is ________

A) current assets divided by noncurrent assets B) current assets divided by total assets C) current assets divided by current liabilities D) current assets divided by total liabilities