Although ads can be tested prior to production, most advertising agencies perform little pretesting because pretests:
A) tend to be unreliable
B) are too expensive
C) are not requested very often by clients
D) have to be matched with posttests to be effective
A
Business
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Which one of the following functions is generally a responsibility assigned to the corporate treasure?
A. Cost accounting B. Data processing C. Corporate taxes D. Financial accounting E. Capital expenditures
Business
Identify and explain the different components of a product's benefits and costs
What will be an ideal response?
Business