An American investing in a London-based company is an example of interest arbitrage

A(n) ________ strategy is another name for identifying shifts in market segments that are causing gaps to develop, then rushing in to fill the gaps and developing them into strong segments

A) frontal attack B) flanking C) encircling D) counteroffensive E) bypass

A marketer interested in segmenting a business market based on ________ intends to eventually segment the market based on power structure and nature of existing relationship

A) situational factors B) purchasing approaches C) personal characteristics D) operating variables E) demographic variables