A marketer interested in segmenting a business market based on ________ intends to eventually segment the market based on power structure and nature of existing relationship

A) situational factors
B) purchasing approaches
C) personal characteristics
D) operating variables
E) demographic variables

B

Business

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Indicate whether the statement is true or false

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A balloon payment mortgage starts with higher payments, which decrease as the mortgage is paid off

Indicate whether the statement is true or false.

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