A marketer interested in segmenting a business market based on ________ intends to eventually segment the market based on power structure and nature of existing relationship
A) situational factors
B) purchasing approaches
C) personal characteristics
D) operating variables
E) demographic variables
B
Business
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Common law originated in Rome and can be found in France, Germany, and Latin America
Indicate whether the statement is true or false
Business
A balloon payment mortgage starts with higher payments, which decrease as the mortgage is paid off
Indicate whether the statement is true or false.
Business