Business at the Kwik-E-Mart is brisk, with one customer arriving at a rate of six per hour on average. Ringing up purchases is an easy matter for owner/operator Apu; he can usually do so in 2 minutes

Marketing is based on many different relationships between customers, wholesalers and producers, buyers, and sellers. What does the relationship marketing refer to?

a) Marketing decisions and activities focused on achieving long-term, satisfying relationships with customers b) Measuring a customer's worth (sales minus costs) to a business during one's lifetime c) Using information about customers to create marketing strategies that develop and sustain desirable customer relationships d) Retaining customers by offering them big rewards

In the business market, small sellers concentrate on reaching as many participants as possible because their chances of success are slim

Indicate whether the statement is true or false