Which of the following formulas is used to calculate a company's relative market share?
A) (Company's Market Share/Company's Potential Market Share) x 100
B) (Company's Total Sales/Total Sales of the Largest Competitor) x 100
C) Company's Targeted Sales - Company's Net Sales
D) (Company's Market Share/Total Share of Three Largest Competitors) x 100
E) Total Sales of the Largest Competitor - Company's Total Sales
D
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Reed Krakoff, head designer for Coach Brand handbags and accessories stated "When something doesn't sell, I never say, 'Well, people didn't understand it.' If people don't understand it, it doesn't belong in the store." This statement underscores the fact that:
A) consumer preference changes with time. B) seasonal variation and store displays are important. C) market research is vital for success. D) Coach Brand is not very popular. E) people dislike brands that are newly introduced.
During a ZMET study, Chloe selected images that, when entered into the computer program, suggested the metaphor related to the meeting of past, present, and future, or the ________ metaphor
A) Balance B) Transformation C) Journey D) Container E) Control