Reed Krakoff, head designer for Coach Brand handbags and accessories stated "When something doesn't sell, I never say, 'Well, people didn't understand it.' If people don't understand it, it doesn't belong in the store." This statement underscores the fact that:
A) consumer preference changes with time.
B) seasonal variation and store displays are important.
C) market research is vital for success.
D) Coach Brand is not very popular.
E) people dislike brands that are newly introduced.
Ans: C) market research is vital for success.
Business
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During the right-to-cure period, the borrower must pay off the entire principal owed.
a. true b. false
Business
Some researches consist of errors due to misinterpretations by foreign language interpreters. Which of the following difficulties associated with conducting international market research does this example signify?
A) protection of data B) availability of data C) cultural differences D) political differences
Business