From the perspective of the Japanese, U.S. writing would appear

Three real estate licensed salespersons and an associate broker want to form a new real estate company. Can the associate broker serve as the qualifying broker for the new firm and as an associate broker for their present firm?

A. No, an associate broker can only work for one firm. B. No, an associate broker cannot become a qualifying broker. C. Yes, provided the associate broker notifies their current broker of the intended service. D. Yes, if the company has less than ten licensees.

If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important?

A) personal characteristics B) demographic variables C) situational factors D) operating variables E) purchasing approaches