If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important?
A) personal characteristics
B) demographic variables
C) situational factors
D) operating variables
E) purchasing approaches
B
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A retired operations management professor moves to New Orleans, joins the Krewe of Orpheus and convinces krewe leadership to buy their own swizzle stick production equipment
They invest in a medium-scale machine called the Swizzo 2025, which is capable of producing swizzle sticks at the rate of 1800 per day. How many days per year will the Swizzo 2025 be running if they produce the optimal batch size? A) 340 B) 325 C) 310 D) 295
What is the argument against protectionism? In a short essay, describe the negative effects to the economy when a government intervenes in international trade
What will be an ideal response?