In her introduction to a speech on the flu virus, Imani lets the audience know about her doctorates in medicine and microbiology. In terms of the three components of ethos, this is an example of
A. credibility.
B. goodwill.
C. wisdom.
D. virtue.
Answer: C
Communication & Mass Media
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Which of these statements describes a thesis?
a. what you want your audience to get out of your speech b. the aim of your speech put in concrete, specific terms c. the overall aim of your speech, such as to inform d. the change you hope to achieve in your audience
Communication & Mass Media
"Our behavioral intentions toward changing our behavior are the most important predictor of actually changing behavior, not our attitudes toward the behavior itself". This statement best describes which model of attitude formation?
a. mere exposure b. compliance gaining c. expectancy-value d. norms-based approaches
Communication & Mass Media