"Our behavioral intentions toward changing our behavior are the most important predictor of actually changing behavior, not our attitudes toward the behavior itself". This statement best describes which model of attitude formation?

a. mere exposure
b. compliance gaining
c. expectancy-value
d. norms-based approaches

c

Communication & Mass Media

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In the introduction of a speech on tax policy, Kendra includes

a brief look at her background as a CPA and part-time economics professor. Kendra is demonstrating her a. charisma. b. clarity. c. competency. d. character.

Communication & Mass Media

Stu would like to purchase a smart fridge--new technology that alerts you when you are low on staple foods in your refrigerator. He is hesitant, however, because he doesn’t know how useful it would be. He wishes he could use one for a little bit to see if it would be useful. Stu is concerned with ______.

A. compatibility B. complexity C. observability D. trialability

Communication & Mass Media