Today PR writers must hone their skills using a wide variety of writing tactics as well as media. Given this reality, why should they also become experts in particular subjects?
What will be an ideal response?
When you consider the expanded range of possible forms of communication--e.g. brochures, blogs, wikis, annual reports, videos, podcasts--and importance to the credibility of an organization or individual, it is imperative that they are written not only strategically but also respecting legal, societal, and professional norms. Such scope generally requires more extensive background research and careful thinking before writing. By becoming experts in their subject areas PR writers are better equipped to support their views with fact, and not fiction or exaggeration.
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In what circumstances is the comparative strategy the most
effective approach for organizing your speech? What will be an ideal response?
Four speeches are suggested for a seminar, each with a different intention and goal. In which situation would the topical pattern be the most appropriate?
a. when explaining something through a series of steps or stages b. when describing something in terms of structure or layout c. when tracing something through time d. when dividing something into its component parts