Four speeches are suggested for a seminar, each with a different intention and goal. In which situation would the topical pattern be the most appropriate?
a. when explaining something through a series of steps or stages
b. when describing something in terms of structure or layout
c. when tracing something through time
d. when dividing something into its component parts
Answer: d
Communication & Mass Media
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Twenty first-year college students arrive for the
first day of an introductory-level course. Which leadership behavior would Trenholm offer as an example from Hersey's model? A. Delegating B. Participating C. Selling D. Telling
Communication & Mass Media
An indication that public relations is influencing consumer-focused marketing is ¬¬¬¬_________
A) the emphasis on two-way communication B) the decline in the use of IMC C) the dividing of publics into smaller publics D) A and B E) A and C
Communication & Mass Media