Cultural identifiers are static and well understood by all; you can use them without fear

Public relations professionals use research for which of the following reasons?

A) achieving credibility with management B) defining audiences and segmenting publics C) formulating strategy D) testing messages E) all of the above

The process of producing meaning from a source's message is known as ________

A) channeling B) decoding C) encoding D) translating E) message selection