How should marketers adapt their messages for mobile marketing to make them effective?
What will be an ideal response?
Marketers should design simple, clear, and clean sites, paying even greater attention than usual to user experience and navigation. Being concise is critical. Mobile ad copy should occupy only 50 percent of the screen, logos should be in a corner of the frame, and calls to action should be highlighted with a bright color.
You might also like to view...
Which of the following statements is true of a promotional mix?
a. Control over message content is greatest when public relations is used. b. A large audience is best reached with personal selling. c. In advertising, the sponsor or company is identified. d. The mode of communication for sales promotion is usually direct and personal.
Tammi, a marketing manager of a line of women's facial cleansers, is trying to determine how to better track her target audience's wants and needs. Under the 4 Ps classification of the marketing-mix elements, Tammi is considering the product element
Indicate whether the statement is true or false