Which of the following statements is true of a promotional mix?
a. Control over message content is greatest when public relations is used.
b. A large audience is best reached with personal selling.
c. In advertising, the sponsor or company is identified.
d. The mode of communication for sales promotion is usually direct and personal.
ANSWER: c
In advertising, the sponsor or company is identified. Advertising is an element of a promotional mix.
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The XYZ Company provides a program for its employees who need help dealing with the effects of domestic violence. The XYZ Company can offer this kind of service through which of the following programs?
A) family assistance program B) employee assistance program C) wellness program D) employer assistance program
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Indicate whether the statement is true or false.