When you support a main point by beginning with the complex ideas and moving to the more simple ones, you are using the complexity principle

When pitching a trade show to a journalist, it is most important to

A) Include a news release to make the journalist's job easier. B) make hotel accommodations for the journalist. C) be creative in pitching ideas. D) show why the company's products or services merit the journalist's time. E) Both C and D.

Beth is arguing that there should be an excise tax on sugary drinks like soda, a position that falls within Ellen’s latitude of rejection. Based on Social Judgment Theory, what is Ellen’s likely reaction?

a. Ellen’s attitude will move closer to Beth’s position b. Ellen’s attitude will move even further from Beth’s position c. Ellen will reconsider her position d. Ellen will vote against the excise tax