Beth is arguing that there should be an excise tax on sugary drinks like soda, a position that falls within Ellen’s latitude of rejection. Based on Social Judgment Theory, what is Ellen’s likely reaction?

a. Ellen’s attitude will move closer to Beth’s position
b. Ellen’s attitude will move even further from Beth’s position
c. Ellen will reconsider her position
d. Ellen will vote against the excise tax

b. Ellen’s attitude will move even further from Beth’s position

Communication & Mass Media

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Communication & Mass Media

What were some of the key lessons learned during the Belmont University campaign? Why?

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Communication & Mass Media