The search for never-ending improvement requires a circular approach which is abbreviated PDCA. What does PDCA stand for?
A) Promise, Deliver, Coerce, Achieve. B) Plan, Do, Cheat, Act.
C) Process, Deliver, Charge, Account for. D) Plan, Do, Check, Act.
D
Business
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The most effective communications mix tool at later stages of the buying process is ________ because it is particularly effective at building buyer preference, conviction, and action
A) sales promotions B) personal selling C) advertising D) direct and interactive marketing E) events
Business
Although more price-conscious than other population segments, ________ consumers tend to be strongly motivated by quality and selection, and give importance to brands
A) lower upper B) African American C) Asian American D) Filipino E) working class
Business