The most effective communications mix tool at later stages of the buying process is ________ because it is particularly effective at building buyer preference, conviction, and action
A) sales promotions
B) personal selling
C) advertising
D) direct and interactive marketing
E) events
B
Business
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Curtis Corporation's contribution margin is $20 per unit for Product A and $24 for Product B. Product A requires 2 machine hours and Product B requires 4 machine hours. How much is the contribution margin per unit of limited resource for each product?
A B a. $10.00 $6.00 b. $10.00 $6.66 c. $8.00 $6.00 d. $8.00 $6.66
Business
Natural resources would include which of the following?
A. Unleaded Gasoline B. Steel C. Wind
Business