Suppose that you enter a drawing by obtaining one of 20 tickets that have been distributed. By using the classical method, you can determine that the probability of your winning the drawing is 0.05

According to the AIDA concept, what is the first step a marketer must achieve with potential customers?

a. attention b. attitude alignment c. action d. adaptation

If a decision maker knows for sure which state of nature will occur, he/she is making a decision under certainty

Indicate whether the statement is true or false