According to the AIDA concept, what is the first step a marketer must achieve with potential customers?

When inventory is sold on account, Sales Revenue increases and:

a. cash increases b. accounts receivable decrease c. profit decreases d. cash decreases e. accounts receivable increases

In conjoint analysis, ________ are the values assumed by the attributes

A) relative importance weights B) orthogonal arrays C) part-worth functions D) attribute levels