Discuss the three characteristics of small groups. After explaining those characteristics, use examples from your own experiences to illustrate them.

What will be an ideal response?

- The characteristics of small groups are:
* Interdependence (group members are mutually dependent);
* Commitment (the desire of the group members to work together to complete their tasks);
* Cohesiveness (the willingness of the group to stick together).
- Student examples will vary.

Communication & Mass Media

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The various measurement methods that can be used in PR activities are communication audit, pilot test and split messages, meeting and event attendance, and

a) newsletter readership. b) evaluation process. c) message identification. d) attitude measurement.

Communication & Mass Media

LaToya’s new co-worker always has great stories, but LaToya has trouble being persuaded by the stories because of the way the co-worker jumps around in topic and often has to “fill in” parts he forgot. LaToya is utilizing ______.

A. narrative rationality B. narrative coherence C. narrative fidelity D. narrative preemption

Communication & Mass Media