The needs for shelter and food can be categorized as ______ needs, while the need for designer fashions can be classified as a ______ need.

You're writing a sales message to entice potential customers to join your gym. Telling your audience that the first 50 responders will get a free one-week trial period at your gym ________

A) makes it difficult for your audience to act B) is an example of social proof C) creates a sense of desire through perceived scarcity D) shows how you meet their scheduling needs E) overstimulates your audience by telling them too much too soon

Value funds seek stocks I. with low dividend yields. II. with potential for growth. III. with low P/E ratios. IV. of newly discovered firms

A) I and III only B) II and III only C) II, III and IV only D) I, II, III and IV