You're writing a sales message to entice potential customers to join your gym. Telling your audience that the first 50 responders will get a free one-week trial period at your gym ________
A) makes it difficult for your audience to act
B) is an example of social proof
C) creates a sense of desire through perceived scarcity
D) shows how you meet their scheduling needs
E) overstimulates your audience by telling them too much too soon
Answer: C
Explanation: C) If you want to create desire, suggesting that the offer is available for a limited time or only to a certain number of customers is a particularly persuasive technique.
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________ is the acquisition and analysis of information used to identify and define marketing opportunities that connect consumers to marketers
A) The marketing information system B) Competitive intelligence C) Marketing research D) Quantitative research E) Syndicated research
Security measures that are concerned with whether or not users can run an application, read a file, or change data in a database, or can change who can access to data that others have created are referred to as:
A) logical access controls. B) physical access controls. C) backup procedures. D) audit trails.