Although test marketing costs can be high, they are often small when compared with ________
A) business analysis costs
B) the costs of a major mistake
C) prototype development costs
D) the costs of idea generation
E) research and development costs
B
Business
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Although not recommended, some marketers decide to ignore market segmentation and target the whole market with one offer. This is known as ________ marketing
A) undifferentiated B) differentiated C) niche D) local E) individual
Business
6) Which of the following is considered an example of workplace communication?
A) Letter of inquiry. B) Instant message. C) Progress report. D) E-mail. E) All of the above
Business