Managerial decision making that considers environmental, societal, and financial impacts is known as sustainability

Ford believes its cars to be of higher quality than General Motor's but thinks that consumers wrongly believe the opposite. Ford might employ a(n) ________ strategy to change buyers' perceptions of its competition

A) real repositioning B) competitive depositioning C) psychological repositioning D) biased repositioning E) attribute repositioning

Public relations played a major role in the successful publication of the final installation of the Harry Potter books by ________

A) building anticipation for the book's release B) providing the back story on the upcoming film version C) embargoing any hint of the book's plot D) investing heavily in conventional advertising strategies E) limiting supply of the book in its first week of sales