Any direct interface between customers and a company–whether it is online, in-person, or over the phone–is called a(n) ________
A) share of customer
B) customer target
C) touchpoint
D) customization
E) analytic
C
Business
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Which of the following organizations strictly limits the definition of "independent contractors," so that employers cannot avoid legal obligations by classifying workers as self-employed when the organization receives the benefits of a permanent employee?
A. The Internal Revenue Service B. The FBGC C. The ERISA D. Employee Benefit Research Institute E. The Bureau of Labor Statistic
Business
Assume that you are the marketing manager of a firm that manufactures athletic shoes. How will you launch an encirclement attack on your competitor?
What will be an ideal response?
Business