Assume that you are the marketing manager of a firm that manufactures athletic shoes. How will you launch an encirclement attack on your competitor?
What will be an ideal response?
Encirclement attempts to capture a wide slice of territory by launching a grand offensive on several fronts. It makes sense when the challenger commands superior resources. In an attack on your archrival, you can launch your product in all the major cites of the globe together and surprise your rival. Student answers may vary.
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Nickole, a salesperson, earned a commission on the sale of one of her listings. At the closing, the seller refused to pay the commission. What remedy is available to Nickole?
a. she can hold up the closing of escrow b. she can file a complaint with the Real Estate Commissioner c. she can file a lis pendens on the property d. she can sue the seller in civil courty
Which of the following is an example of a service that involves continuous delivery without a formal relationship?
a. Police protection b. Movie theater c. Restaurant d. Banking e. Insurance