Another name for an open-end investment company is a:

Mr. and Mrs. Jones sold their home to a church but retained the right to occupy the property as long as they lived. The interest of the church is that of a:

a. life estate b. remainder estate c. trustee d. reversion estate

Creating a marketing database involves all of the following steps except ________

A) transferring raw sales information to a microcomputer B) enhancing consumer purchase information by overlaying it with demographic and psychographic information C) analyzing information in terms of a customer's activity over the life of the business relationship D) none of the above