Maslow's hierarchy of _____ helps persuasive speakers channel emotional appeals with more certainty

The __________ principle states that you should say what you know or believe to be true and not say what you know to be false

a) quality b) quantity c) manner d) relation

Which of the following is INCORRECT?

a. Qualitative research tries to explain why people make specific program choices. b. Determining audience size is the most important concern of ratings research c. Program and audience research is critical for the financial health of media industries. d. The goal of programmers is to reach the largest possible salable audience. e. Programmer instinct is usually a better predictor of program success than research.