The number/type of people in a buying center largely depends on ______.

the number of potential suppliers the firm can buy from
whether or not the firm has a purchasing manager
the decision structure of the firm itself
the specific item being bought

the specific item being bought

Business

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The export marketer takes the domestic product "as is" and sells it to international customers

Indicate whether the statement is true or false

Business

Advances in technology:

A) have impacted the manufacturing sector only. B) have had only a limited impact on services. C) have failed to change the level of customer interaction with an organization. D) have had a dramatic impact on customer interaction with services and with products. E) have dramatically changed health care, but have not changed retailing.

Business