Use of verbiage violates which guideline for language usage?
A) ?Be accurate.
B) ?Be appropriate.
C) ?Be clear.
D) ?Be concrete.
E) Be concise.
E
You might also like to view...
Marcie was conducting an interview with the local homeless shelter supervisor. The supervisor kept answering "Yes" or "No" to all of Marcie's questions. Marcie was getting frustrated because she was not getting the material she needed
What was the problem here? A) The supervisor was probably new and inexperienced, and didn't know the answers. B) Marcie was not at fault; the supervisor was just close minded and not helpful. C) Marcie had planned only closed-ended questions and forgot to follow up by asking "Why?" D) Marcie asked too many questions which resulted in her receiving insufficient answers.
Answer the following statement(s) true (T) or false (F)
1.Opening lines serve as the dominant element in your marketing piece. 2.The first sentence or two of your body copy works like a lead in some ways. 3.With the main body copy, you should provide your audience with opportunities to do something. 4.As a copywriter for an organization, your job is to create clear messages that target a defined audience. 5.Copywriters do not need to understand their audience members as much as others in the field of media.