Answer the following statement(s) true (T) or false (F)

1.Opening lines serve as the dominant element in your marketing piece.
2.The first sentence or two of your body copy works like a lead in some ways.
3.With the main body copy, you should provide your audience with opportunities to do something.
4.As a copywriter for an organization, your job is to create clear messages that target a defined audience.
5.Copywriters do not need to understand their audience members as much as others in the field of media.

1.false
2.true
3.false
4.true
5.false

Communication & Mass Media

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After you have been interviewed, you should do all of the following EXCEPT

A) Write down the names of the people you met. B) Send thank you letters to the people who interviewed you. C) If the company has not informed you about their hiring decision after a reasonable amount of time, call to ask where the process stands. D) Review any business cards you collected. E) All of the above are appropriate.

Communication & Mass Media

In the context of public speaking apprehension resulting from past experiences, _____ is learning by observing and then imitating those you admire or are close to

A) ?modeling B) ?reinforcement C) ?cognitive restructuring D) ?systematic desensitization

Communication & Mass Media