Each competitor has a mix of objectives. The company wants to know the relative importance that a competitor places on all of the following EXCEPT ________

The cost accountant works with the office and sales managers to develop the selling and administrative expense budget

Indicate whether the statement is true or false

Maher and Russell Inc. is a firm that manufactures home alarm systems Maher and Russell Inc. has an overall perceived performance score of 85. This indicates that Maher and Russell home alarm systems ________

A) have a relative advantage of 85% due to the brand reputation B) have a relative market share of 15% C) have a relative cost of purchase index of 85 D) are 15 percent behind the competition E) are 85% above the average relative performance