Firms often use more than one strategy to enter into foreign markets

When Mary applied for a life insurance policy, she did not disclose that she had just been treated for cancer 3 months ago. In addition, Mary intentionally misstated her age so that her premiums would be lower. If the insurer issues the policy but discovers the misrepresentations 1 year later

A) the insurer can challenge the validity of the contract B) Mary and the insurer cannot void the contract C) Mary can void the contract D) the insurer cannot challenge the validity of the contract"

A company's pricing strategy should do all of the following EXCEPT which one?

a. define the initial price b. give direction for price movements over the product life cycle c. ignore the targeting and positioning strategy of the company d. set a competitive price