A company's pricing strategy should do all of the following EXCEPT which one?
a. define the initial price
b. give direction for price movements over the product life cycle
c. ignore the targeting and positioning strategy of the company
d. set a competitive price
Ans: c. ignore the targeting and positioning strategy of the company
You might also like to view...
Cause marketing has a particularly interested audience in civic-minded ________
A) Millennial consumers B) baby boomers C) Gen Xers D) Gen Yers E) shadow boomers
All of the following are major social trends in e-commerce in 2016-2017 except for:
A) concerns about the flood of temporary, low paying jobs without benefits being generated by on-demand service companies. B) the continuing conflict over copyright management and control. C) the refusal of online retailers to accept taxation of Internet sales. D) the growth of government surveillance of Internet communications.