Using one's own culture as a standard for judging other cultures is known as ________
A) anthropocentric orientation
B) ethnocentric orientation
C) geocentric orientation
D) polycentric orientation
B
Business
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Suppose 100 million people consume black tea every year, and an average consumer consumes 8 kgs of tea at an average price of $3 per kg. Compute the total market potential for tea
What will be an ideal response?
Business
Perception is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world. For a marketer, what is the key point of perception?
What will be an ideal response?
Business