Which of the following is NOT one of the three ways to amend a written contract?
a. by writing and signing an amendment (or rider)
b. by verbally agreeing to the changes and shaking hands on the deal
c. by crossing out the mistakes and writing in the corrections
d. by writing a totally new contract with the correct provisions
b
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The popular music talent show, American Idol, has been generally acknowledged as the most profitable TV series in U.S. history, in terms of advertising and merchandising revenue
Major sponsors of the show include Coca-Cola, AT&T Wireless, and iTunes, among many others. Cups bearing the logo of Coca-Cola were a prominent prop found on the show's judges' tables. The show also urged viewers to vote for contestants using AT&T sms services. Contestants were routinely shown rehearsing for their performances with the help of Apple iPods. Which of the following advertising practices is apparent in this example? A) ambush advertising B) product placement C) angel dusting D) co-branding E) subliminal advertising
The objective of the make-or-buy decision is to help identify the products and services that can be obtained externally
Indicate whether the statement is true or false