Consumerism in the United States first emerged when ________
A) Congress established the Interstate Commerce Commission (ICC) in 1928
B) Ralph Nader wrote the 1964 best-seller, Unsafe at Any Speed
C) Congress enacted the Criminal Fraud Statute in 1872
D) President Harry S. Truman created the Consumer Bill of Rights
C
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Post has been manufacturing and marketing breakfast cereals for over 100 years. It spends much of its marketing budgets on short-term promotions aimed at stealing market share from General Mills and other cereal manufacturers. From this information, you should know that cereals are in the which stage of their product life cycle?
a. development b. growth c. decline d. maturity
A(n) ________ measure of performance is more effective at capturing improvement
A) scope B) relative C) absolute D) statistical