Post has been manufacturing and marketing breakfast cereals for over 100 years. It spends much of its marketing budgets on short-term promotions aimed at stealing market share from General Mills and other cereal manufacturers. From this information, you should know that cereals are in the which stage of their product life cycle?
a. development
b. growth
c. decline
d. maturity
Ans: d. maturity
Business
You might also like to view...
A well-written executive summary is often the key to whether a report communicates or not
a. true b. false
Business
Which one of the following is NOT commonly used by public relations firms to charge clients for services?
A. Percentage of sales achieved D. Retainer plus staff time B. Straight hourly charges E. Project fixed fee C. Monthly retainer
Business