Which one of the following characteristics is least likely to describe a capital-intensive business?
(a) low-skilled work force
(b) uses sophisticated technology
(c) requires fewer employees than firm generating comparable dollar revenues
(d) loose control of labor costs
a
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Which of the following is true of new customers?
A) They are usually the profit driver of a business. B) They are a company's best customers. C) They have no impact on the net marketing contribution. D) They are less likely to recommend a company's product to others. E) They generally buy more than retained customers.
Company newsletters, informational e-mails, and message board postings are examples of
A) sales promotion literature. B) brand culture development channels. C) consumer-generated marketing. D) employee relations communication. E) product test marketing channels.