Lana says she enjoys using Skype because it helps her connect to her friends from high school who are at other colleges, her cousins who live in New Mexico, and new people she meets on campus. Lana's reason for using Skype is that it ____________.

a. allows for diffusion.
b. cultivates convergence.
c. is easily manipulated.
d. offers instant speed.
e. provides resonanc

Answer: b. cultivates convergence.

Communication & Mass Media

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What is the relevant term used to describe the public relations department of an organization?

a) Corporate communications b) Advertising communications c) Marketing communications d) Chief communications

Communication & Mass Media

Faisal is in charge of leading a group of seasoned volunteers at a local charity. The volunteers know what needs to be done, but they seem to have lost their motivation. In this situation, Faisal is best advised to use which leadership style of the situational approach?

A. telling B. selling C. participating D. delegating

Communication & Mass Media