How can you determine whether the CSR efforts reflect genuine beliefs or serve a marketing purpose?

A) CSR initiatives are aligned with the organization's strategy
B) The amount of money committed to the CSR initiatives has a positive correlation with the value the company places on CSR
C) Organizations with genuine beliefs in CSR will involve their employees in the projects because of the personal benefits working on the initiative provide
D) If companies heavily advertise their CSR initiatives, their commitment is probably only to the marketing aspect

A
Explanation: A) While the other choices can certainly influence your perception, comparing the company's stated values, objectives, and mission with their actions provides evidence that CSR is genuine and doesn't just serve as marketing.