“Picture the future” would be a phrase which describes what organizational level of

the motivated sequence?

a. the attention step
b. the need step
c. the satisfaction step
d. the visualization step
e. the action step

Answer: d

Communication & Mass Media

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Visual learners would much rather read material presented orally

Indicate whether the statement is true or false

Communication & Mass Media

Corporatization of the book publishing industry has resulted in _______________

a) the production of smaller and more specialized books b) web publishing of a wider variety of titles c) the growth of neighborhood bookstores d) a push for best-sellers over other titles

Communication & Mass Media