Which of the following is the final step of the marketing research process?
A) developing the research plan
B) implementing the research plan
C) interpreting and reporting the findings
D) selecting a research agency
E) defining the research objectives
C
Business
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Philip Morris bought Miller Brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. What does the company assure by stating that the beer tastes good?
A) points-of-difference B) points-of-presence C) points-of-parity D) points-of-conflict E) points-of-inflection
Business
Discuss with an example how marketers have adapted to people's changing views toward nature
What will be an ideal response?
Business