The cultural dimension of materialism includes a ________

A marketing manager for a large company who wants to compare the financial performance of different divisions of the firm would probably pursue which of the following pricing objectives?

A) Status quo B) Market share C) Target return D) Profit maximization E) Sales growth

In addition to increased flexibility, why do organizations use contingent workers?

A) There is less need for training. B) Contingent workers can replace knowledge workers. C) Contingent workers often represent a higher quality labor force. D) Contingent workers are less expensive to hire. E) The organization simply cannot find full time workers.