________ refers to the present value of a stream of revenue that can be produced by a customer
A) Net present value
B) Actual customer value
C) Market potential
D) Lifetime customer value
D
Business
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One means to reduce uncertainty in business communication is to increase the number of competing messages in the environment
Indicate whether the statement is true or false
Business
When one author wrote, "Very simply, my job was to get the client's name in the paper," he was describing the role of:
A. Journalism D. Press agentry B. Public relations E. Media relations C. Public affairs
Business