When one author wrote, "Very simply, my job was to get the client's name in the paper," he was describing the role of:

The risk-return trade-off implies that the return on a riskless asset must be zero

Indicate whether the statement is true or false

One way to measure a company's financial performance is to benchmark against that of its competition. Which of the below is NOT a problem a company faces when benchmarking this way?

A) A problem arises when we use financial statements of different firms. B) Firms are of different sizes, and thus comparisons may be troubling. C) We cannot restate common-size financial statements for different firms. D) All of these are problems.