This refers to seeing things and making judgments from your own perspective rather than from the perspective of others?

A) ethics
B) individualism
C) publics
D) diversity
E) ethnocentrism

Answer: E

Communication & Mass Media

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Elise wants to give her audience a reason to listen by relating the topic to their needs and interests. What does she hope to create?

A) Need for the information B) Fresh perspective C) Information relevance D) Focus on the unusual E) Plan for repetition

Communication & Mass Media

Gustav and Austin are working on the color scheme for their visuals. Gustav says that all of their visuals should have a dark background with lighter-colored words. Austin argues it should be the other way around: light backgrounds with darker-colored words. Which one of them is correct?

A) Gustav, since using a dark background makes the lighter-colored words easy to see. B) Austin, since using a light background and dark-colored words has a more pleasing effect. C) Both; they should do half of their presentation light-on-dark, and the other half dark-on-light. D) Neither; light colored words on a neutral background is the best option here.

Communication & Mass Media